10 Year Countdown
To celebrate a decade of sustainable fashion with the Red Carpet Green Dress campaign we will be announcing ten exciting activations in the countdown to Oscars Sunday. Here goes…
3: AMUR X RCGD in Bloomingdales…NOW!
The AMUR X RCGD Capsule collection is available in Bloomingdales. AMUR believes nature is the ultimate luxury. The interplay between creativity and the environment is essential to the brands worldview. Shop the collection here and look out for the AMUR X RCGD tag!
4: Auction Time!
Time to get bidding! Our online Red Carpet Green Dress auction has official launched with all proceeds going to MUSE School CA, the beneficiary of RCGD. Take a look at the exclusive auction items, which include: Albright Fashion Library Styling Experience for One, Ultimate TESLA Experience for Up to Five People, Bvlgari Divas’ Dream White Gold, Onyx, Turquoise And Diamond Pave Necklace and a STEVE KAUFMAN Original Piece.
6: AMUR X RCGD
7: Signed Copy Of Suzy Amis Cameron’s OMD
As part of our 10-year anniversary celebration and our founder,Suzy Amis Cameron, we’re giving away a copy of her book, One Meal A Day For The Planet: The Simple, Plant-Based Program to Save Your Health, Save your Waistline, and Save the Planet. Packed with science-backed nutrition and cutting edge climate data, this is the book for you if you’re plant-curious or ready to make a small change (that has a big impact!) for your health and the planet. Enter here.
8: Thank you Good On You
In honor of the 10th anniversary, this year’s sustainable criteria will be overseen by Good On You, a new partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app. The Good On You app provides trusted ethical brand ratings for more than 1,100 fashion brands, find out more about our criteria here.
9: Roll Out The Green Carpet
We are so thrilled to announce our two red carpet ambassadors this year! Find out how Laura Harrier from Oscar nominated film BlacKkKlansman and Dumplin’ Actress Danielle Macdonald will partner with our campaign and showcase sustainable fashion at the 91st Academy Awards here.
10: We Are 10 Years Old! Time to celebrate…
To celebrate 10 years of the Red Carpet Green Dress campaign we are spotlighting ethical brands that we love by collaborating on giveaways with a range of fantastic eco-brands from around the world! Find out more through our Instagram!
Red Carpet Green Dress is a sustainable fashion campaign founded by Suzy Amis Cameron fundraising for MUSE School CA
Red Carpet Green Dress is an internationally recognized organization combining the worlds of fashion and sustainability. Set to celebrate its’ tenth anniversary, the campaign was conceived by Suzy Amis Cameron (actress, environmental advocate, and author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline and Save the Planet) during the press tour for her husband, James Cameron’s film “Avatar”. Our goal is to draw attention to the importance of more sustainable practices in fashion by challenging designers from around the world to think about fashion in an eco-friendly context.
Throughout the year Red Carpet Green Dress as an organisation engages with educators, environmental leaders, designers, businesses and influencers within the sustainable design realm to implement change through supply chains, in schools and in businesses. To date our partners and supporters have included and include TESLA, Vivienne Westwood, Armani, ESMOD, Reformation and other brands committed to the green and ethical message we champion. Each year the campaign has worked with internationally acclaimed designers to dress stars in ethical formal wear for the red carpet at the Annual Academy Awards®.
The contest element alone challenges designers to create an Oscar® worthy dress made entirely of sustainable materials, while actors advocate for a message of sustainability and longevity within the global fashion industry.
Numerous talents have stood with Red Carpet Green Dress and walked the red carpet in the name of sustainability including, but not limited to, Priyanka Bose (Lion) Emma Roberts (Scream Queens), Sophie Turner (X-Men, Game of Thrones), Naomie Harris (Moonlight), Gina Rodriguez (Annihilation, Jane the Virgin), Kellan Lutz (Twilight), Lakeith Stanfield (Get Out), Zoey Deutch, Camila Alves, Jake McDorman (American Sniper) and Missi Pyle (Gone Girl). Since its inception, the campaign has grown to include brand collaborations, internships, knowledge-share platforms and educational experiences for students.
The Red Carpet Green Dress campaign works with a diverse and inclusive range of talent to ensure that we remain inspiring and reflect the world around us as accurately as possible. We believe that diversity should be the standard, not the exception. Take a look at our collaborations on the red carpet here.
EACH YEAR WE ARE EXCITED TO ENGAGE WITH MORE AND MORE PEOPLE AROUND THE WORLD – FROM STUDENTS LOOKING FOR AN OPPORTUNITY FOR IN-HOUSE LEARNING, ACROSS TO BRANDS KEEN TO WORK ON AN INNOVATIVE AND SUSTAINABLE DESIGN FOR THE OSCARS RED CARPET.
We draw attention to the importance of more sustainable practices in the fashion industry.
A noted environmental advocate, founder and mom of five, Suzy Amis Cameron is committed to the principles of sustainability in all aspects of our lives, with an emphasis on plant-based solutions to address climate change. She is the author of OMD: The Simple, Plant-Based Program to Save Your Health and Save the Planet (Simon & Schuster/Atria) and the founder of the OMD Movement, a multi-pronged effort to transform eating habits and the food system. She is also a Founder of Plant Power Task Force, focused on showing the impact of animal agriculture on climate change and the environment, founded in 2012 with her husband James Cameron and Craig McCaw. In 2005, she founded MUSE School CA, with her sister, Rebecca Amis. MUSE is the first school in the country to be 100% solar powered, zero waste, and with a 100% organic, plant-based lunch program. Based on the MUSE values and curriculum, they are franchising the model worldwide through MUSE Global. Additionally, Suzy is a founder of the plant-based initiatives, Verdient Foods, Cameron Family Farms and Food Forest Organics, with her husband. In 2009, she launched Red Carpet Green Dress, showcasing socially and environmentally responsible fashions. Suzy has produced documentaries and serves on several nonprofit boards. As an actor she was featured in more than 25 films, including The Usual Suspects and Titanic.
Over the past few years, Red Carpet Green Dress has become an internationally recognized sustainable fashion campaign which continues to honour both environmental consciousness and social responsibility.
– Suzy Amis Cameron
MUSE School CA
Red Carpet Green Dress was launched for a dual purpose. To highlight the importance of positive fashion, and to fundraise for MUSE School CA. Founded in 2006 by Suzy Amis Cameron and Rebecca Amis, MUSE School CA is a private, non-profit school offering a student-centered academic curriculum for students 2.3 to 18 years of age. MUSE School’s mission is “To Inspire and Prepare Young People to Live Consciously with Themselves, One Another, and the Planet.” At MUSE, learning is alive. Interconnections are critical between students, educators, and parents. Sustainability is key on our two beautiful, green campuses in Calabasas. Lastly, MUSE is ever-evolving by embracing change and consistently challenging ourselves in our ongoing efforts to learn, grow, and improve.
MUSE centers its educational philosophy on five pillars: Academics, Passion-Based Learning, Sustainability, Communication, and Self-Efficacy. Students and educators work together to build a personalized curriculum based on the students’ interests and passions. Find out more about the MUSE School CA here.
MUSE Students learn academics and environmental sustainability through their passions, self-efficacy and communication. With this unique edge, students go out into the world knowing themselves and what they have to offer this rapidly changing world. It’s amazing to have companies who understand the importance of contributing to the education of our children.
– Rebecca Amis, MUSE School co-founder