What is positive fashion and why is it needed? Well, here are some facts…

– The amount of textiles in U.S. landfills has increased more than five-fold since 1950 while rubber and leather have tripled.
– Each year it is estimated that cotton producers use nearly 25% of the world’s insecticides and more than 10% of the world’s pesticides.
– The Environmental Protection Agency estimates that about 97% of post-consumer textile waste is recyclable.
– Consumers in the United Kingdom have an estimated £30 billion ($46.7 billion) worth of unworn clothes lingering in their closets.
– Millions of tons of unused fabric at mills go to waste each year when dyed the wrong color.

There is no one solution to these multitude of challenges, but we believe in undertaking a multi-pronged approach to make a lasting positive impact. Positive fashion means different things to different people. One thing that all agree on however, is that the emphasis needs to be on a growing design philosophy to create a system which can be supported, indefinitely, through environmental and social responsibility. Positive fashion is part of the larger trend in design, where a product is created and produced with consideration to the environmental and social impact it may have throughout its total life cycle. Red Carpet Green Dress seeks to do this by reducing textile waste, pollution, water and energy consumption in a fully traceable and socially responsible supply chain.

There are many factors, such as the renewability and source of a fiber, the process of how a raw fiber is turned into a textile, the working conditions of the people producing the materials, and the material’s total carbon footprint. For the Red Carpet Green Dress campaign the ethical designs must be made from material which is both environmentally and socially responsible. The use of notions such as buttons, crystals, beads, sequin, etc. is allowed in the design of the garment. However, the focus should be on using vintage, recyclable, safe, natural, organic, sustainable notions, wherever possible.

When used the general definition of the term organic be applied when the fabric used in a made in way that harvests it with little or minimal negative impact on environment, for example minimal use of harmful chemicals and pesticides or little waste of water. Example of commonly used organic or sustainable fabrics are  bamboo, silk, hemp or soy.