Aine’s Story

“Modeling the winning design for the 2011 Red Carpet Green Dress competition was the beginning of my journey into the world of ethical and sustainable fashion, which went on to become a main driver for my modeling career. On the night of the RCDG event, Suzy was wearing a beautiful, deep purple gown that had quilt-like patches of color sewn onto the bodice and skirt. It was sheer glamour, but it felt like home. As she told me about the design (created by Jeff Garner), I was fascinated to learn that its materials had been grown on an organic farm in the US and how many of the common practices in the fashion industry had extremely negative affects on the planet and the people working to produce the clothing.

I started to think a lot more about what I could do and decided that, as much as I could, I would promote sustainable and ethical fashion, and collaborate with conscious brands to align my image with my beliefs as much as possible. This choice lead to a number of successful collaborations in the form of photo shoots, runway shows, panel talks and interviews, all to increase awareness for sustainable and ethical fashion, and the urgent need for the fashion industry to make big changes for the future of our planet.”

Founded in 2016 by Áine Rose Campbell and Cameron Russell, the Model Mafia, aka, the Model Activist Community, is a powerful community of nearly 250 fashion models who work take collective action to create a more equitable, just and sustainable fashion industry and world.

Valentina’s Story

“Red Carpet Green Dress competition opened my eyes to an immense problem that we are all facing today: the tremendous carbon footprint that fashion industry is creating. It is alarming to know that the clothing industry is the second largest polluter in the world, and we all have a responsibility to take the neccesary steps to become greener. As a designer, I always try to think of possible ways to reduce waste and work in a more sustainable manner. Some of the ways I achieve this is through : material selection, efficient production, reusing leftovers fabrics, revamping old pieces, and so on. It is hard to say that I am a 100% sustainable fashion designer, but you can definetly say I am making a conscious effort.

Sustainable fashion to me is an industry responsibility. It is a work in progress from society and producers like myself. To try to be more sustainable within fashion is to create and transform in a conscious way. To design with social and environmental awareness, to keep in mind the product’s life cycle; starting with the production phase, materials being used, materials that can be reused and recycled, transportation, marketing, and the final sale to the consumer. The goal is to minimize the impact in our environment; by reducing waste, making production process efficient and improving work conditions for workers in factories, stores, and any other aspects that fashion influences.”

Venezuelan born, Miami-based designer Valentina Delfino’s flowing blue gown was made from organic silk and peace silk, hand-dyed with mineral dye and lined with recycled polyester from excess waste fabric. Designer Angelo Santos mentored and co-created Valentina’s gown.

Taryn’s Story

I WENT GREEN WITH RCGD BECAUSE WE SHOULDN’T HAVE TO CHOOSE BETWEEN FABULOUS STYLE AND GOOD HEALTH. #Whatsinyourtee

“Sustainable fashion means checking your care labels like a nutrition label and expecting more from brands. Consumers have the power to shift the fashion industry. Brands pay attention to what consumers desire because they do want your money. Transparency is key. #MakeShiftHappen A healthy open source supply chain has a positive effect on farmers, cutters, sewers, bleachers, washers, fabric dyers, nearby communities, retail employees, your family and you.  #Whatsinyourtee  Have you ever thought about the fabric that makes up your tee as ingredients the same way you think about the leaves that make up your tea? Tea is ingested through your mouth and your tee is ingested through your pore. ‘Your pores are like tiny little mouths, whatever you put on them they eat.’ This was why I chose MINK vegan pumps made of recycled paper when asked to support and style the Red Carpet Green Dress/Reformation collection – No Red Carpet Needed.”

Taryn Hipwell, is now the author of How to Shop for Shi(f)t, which is currently being launched on Amazon.com. Taryn is the founder of Beyond the Label (BtL), a thought leader, and consumer engagement specialist in the realm of sustainable fashion. Beyond the Label started as a partnership between EcoDivas and TEDxLA to educate Angelenos about the true health, social, and environmental cost of their fashion purchases.

“I WENT GREEN WITH RCGD BECAUSE WE SHOULDN’T HAVE TO CHOOSE BETWEEN FABULOUS STYLE AND GOOD HEALTH. #Whatsinyourtee”

Sustainable fashion means checking your care labels like a nutrition label and expecting more from brands. Consumers have the power to shift the fashion industry. Brands pay attention to what consumers desire because they do want your money. Transparency is key. #MakeShiftHappen A healthy open source supply chain has a positive effect on farmers, cutters, sewers, bleachers, washers, fabric dyers, nearby communities, retail employees, your family and you. #Whatsinyourtee Have you ever thought about the fabric that makes up your tee as ingredients the same way you think about the leaves that make up your tea? Tea is ingested through your mouth and your tee is ingested through your pore. “Your pores are like tiny little mouths, whatever you put on them they eat.”

Which was why I chose MINK vegan pumps made of recycled paper when asked to support and style the Red Carpet Green Dress/Reformation collection – No Red Carpet Needed.

“I WENT GREEN WITH RCGD BECAUSE WE SHOULDN’T HAVE TO CHOOSE BETWEEN FABULOUS STYLE AND GOOD HEALTH. #Whatsinyourtee

Sustainable fashion means checking your care labels like a nutrition label and expecting more from brands. Consumers have the power to shift the fashion industry. Brands pay attention to what consumers desire because they do want your money. Transparency is key. #MakeShiftHappen A healthy open source supply chain has a positive effect on farmers, cutters, sewers, bleachers, washers, fabric dyers, nearby communities, retail employees, your family and you. #Whatsinyourtee Have you ever thought about the fabric that makes up your tee as ingredients the same way you think about the leaves that make up your tea? Tea is ingested through your mouth and your tee is ingested through your pore. ‘Your pores are like tiny little mouths, whatever you put on them they eat.’

Which was why I chose MINK vegan pumps made of recycled paper when asked to support and style the Red Carpet Green Dress/Reformation collection – No Red Carpet Needed.”

Taryn Hipwell, is now the author of How to Shop for Shi(f)t, which is currently being launched on Amazon.com. Taryn is the founder of Beyond the Label (BtL), a thought leader, and consumer engagement specialist in the realm of sustainable fashion. Beyond the Label started as a partnership between EcoDivas and TEDxLA to educate Angelenos about the true health, social, and environmental cost of their fashion purchases. BtL is now a charitable organization that addresses the question “What’s in my tee?” to encourage shoppers globally to consider what their t-shirt is made of and how their purchases affect the health of the workers, their family, and themselves. The BtL Team encourage shoppers to expect transparency, traceability, and healthier ingredients from each fashion brand they choose to invest in.

SUZY AMIS CAMERON’S RED CARPET GREEN DRESS INITIATIVE CELEBRATES 10 YEARS OF SUSTAINABLE FASHION

Laura Harrier from Oscar Nominated Film BlacKkKlansman & Dumplin’ Actress Danielle Macdonald Partner With Campaign & Showcase Eco-fashion At The 91st Academy Awards

laura-harrier-sag-awards-2019

February 6, 2019 (Los Angeles, CA)–   Suzy Amis Cameron’s Red Carpet Green Dress (RCGD) celebrates its 10th anniversary showcasing sustainable fashion. In honor of 10 years rocking sustainable dresses on the red carpet, RCGD is pleased to announce that Laura Harrier, from this year’s six-time Oscar nominated film BlacKkKlansman, and Danielle Macdonald, from the Oscar nominated short film Skin and Netflix’s acclaimed DUMPLIN’, will be representing RCGD at the 91st Academy Awards. They will be wearing ethical gowns designed by global fashion houses.

Each year the RCGD campaign has worked with internationally acclaimed designers to dress stars in sustainable formal wear for the Academy Awards®.

To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design.

In honor of the 10th anniversary, this year’s sustainable criteria will be overseen by Good On You, a new partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app.

“I can’t believe it has been 10 years since RCGD was born,” shares founder Amis Cameron. “It has been an incredible journey and inspiring to see how the campaign has grown every year. I am so proud of helping people become more aware of what sustainable fashion can look like and its impact on the planet. What we wear and the fashion industry has a tremendous impact on the environment—and people’s choices can move the marketplace and the climate change needle. From changing one of your meals a day to a plant-based meal, to wearing vintage or ethically made clothes, we can all make a difference. Thank you to everyone for your continued support and joining the green revolution!”

Suzy Amis Cameron is an actress, environmental advocate, and author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline and Save the Planet. She was inspired to create RCGD back in 2009 on her husband, James Cameron’s press tour for “AVATAR”. She wanted to challenge designers to think about fashion in an eco-conscious context.  Since RCGD’s inception, a variety of celebrities have represented the initiative at the Oscars, including Emma Roberts (Scream Queens), Sophie Turner (X-Men, Game of Thrones), Naomie Harris (Moonlight), Gina Rodriguez (Annihilation, Jane the Virgin), Priyanka Bose (Lion), Kellan Lutz (Twilight), Lakeith Stanfield (Get Out), Zoey Deutch (The Set Up), Camila Alves, Jake McDorman (American Sniper), Missi Pyle (Gone Girl), and many others. To date, the brands who have partnered and supported RCGD range from TESLA, Vivienne Westwood and Armani, to ESMOD, Reformation, Swarovski, among others.

Proceeds from RCGD go to MUSE School CA, a nonprofit environmental school Amis Cameron founded in Calabasas, Calif. with her sister, Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures smaller class sizes with personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.

###

ABOUT RED CARPET GREEN DRESS:

Red Carpet Green Dress is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its tenth year, the campaign was conceived  by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion by challenging designers from around the world to think about fashion in an eco-friendly context. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron co-founded with her sister Rebecca Amis, in Calabasas, California.

ABOUT DANIELLE MACDONALD:

Australian actress, Danielle Macdonald, stars as the title character opposite Jennifer Aniston in DUMPLIN,’ currently streaming on Netflix, and can also be seen opposite Sandra Bullock in Netflix’s runaway Sci-Fi hit, BIRD BOX.  She was most recently seen at the Sundance premiere of PARADISE HILLS, starring opposite Emma Roberts and Awkwafina and is best known for her breakout role as ‘Patti’ in Fox Searchlight’s PATTI CAKE$, which also premiered at Sundance.  The short film she currently stars in, opposite Jonathan Tucker, SKIN, has just been nominated for an Oscar this year and she will next be seen in the feature version of SKIN, which she stars opposite Jamie Bell. In the Fall of this year she will be seen in Netflix’ s UNBELIEVABLE, and she most recently completed work in Australia on, I AM WOMAN, based on the story of 1970’s musician and activist, Helen Reddy.

ABOUT LAURA HARRIER:

A native of Chicago, Laura Harrier began her career at 17 as an international fashion model where she traveled the world and graced the pages of Elle, Glamour, Marie Claire, Vanity Fair, and others. Upon moving to New York to study acting at William Esper Studios, she shortly thereafter landed principal roles in the AMC pilot “Galyntine” and the HBO pilot “Codes of Conduct” directed by Steve McQueen. She made her screen debut in Richard LaGravenese’s film The Last Five Years and last year she starred as “Liz Allan” opposite Tom Holland in Spider-Man: Homecoming. This year, Harrier stars in Spike Lee’s new movie, “BlacKkKlansman,” opposite John David Washington and Corey Hawkins that is currently nominated for six Academy Awards.  Currently, Harrier can be seen as the face of Louis Vuitton in their latest campaign and has also joined the Bulgari family as one of the Brand’s Ambassadors for the second consecutive year.

Media Contact:

Red Carpet Green Dress

Christina Garvin

T: 805.229.1612

E: Christina@sundaripr.com

Laura Harrier

Marla Farrell

E: marlaf@shelterpr.com

Danielle Macdonald

Siri Garber

E: Siri@platformpr.net

FOUNDER OF RED CARPET GREEN DRESS, SUZY AMIS CAMERON, HONOURED THIS EVENING BY MAISON-DE- MODE.COM & PERRIER- JOUËT AS THEY CELEBRATE SUSTAINABLE STYLE

LOS ANGELES, CALIF. (MARCH 3, 2018) — Suzy Amis Cameron, founder of the ethical fashion initiative Red Carpet Green Dress (RCGD), was honored this evening by MAISON-DE-MODE.COM at the first annual gala at the “Celebrate Sustainable Style” event held at The Sunset Tower.

Many celebrities and industry executives came out to support Amis Cameron including her husband director James Cameron, Amanda Hearst, Hassan Pierre, Elon Musk, Maye Musk, Paris Hilton & Chris Zylka, Angela Bassett, Nadja Swarovski, Rosario Dawson, Jaime King, Zac Posen, Lydia Hearst, Chris Hardwick, Madelaine Petsch, Nathan Jendens, Ginta Lapina, Kathy Hilton, Rick Hilton, Anne Hearst McInerney, Priyanka Bose, and many more.

During the two hour event, one-of- a-kind sustainable gowns were created by top designers Vivienne Westwood, Mary Katrantzou & Diane von Furstenberg, and were worn by critically acclaimed actresses Rosario Dawson, Angela Bassett and Madelaine Petsch. The ethical dresses are now available for purchase on MAISON-DE- MODE.COM, where a percentage of profits will be donated to the beneficiary of RCGD, MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif. with her sister Rebecca Amis.

  • Madelaine Petsch is wearing a custom Mary Katrantzou dress made with sustainable silk satin and embroidered with Swarovski upcycled crystals
  • Angela Bassett is wearing a custom Diane von Furstenberg iconic wrap dress made of upcycled fabric
  • Rosario Dawson is wearing a Vivienne Westwood Couture draped corset gown, in a deep emerald green silk crepe marocain, layered with smoky black tulle petticoat. This special silk was carefully selected from Westwood’s fabric archives, in the name of reducing waste and reviving unused fabrics in stunning couture style.
  • Amanda Hearst wearing a Gabriela Hearst gown made with upcycled Swarovski crystals
  • Maye Musk is wearing an EDUN look which exemplifies their Made in Africa message and ethical production standards.

MUSE School CA is a non-profit educational organization that Amis Cameron co-founded in Calabasas, CA. The sale will begin on Sunday March 4 and it will last one week. Stay tuned to Maison De Mode for more!

EMMA ROBERTS AND “LION” ACTRESS PRIYANKA BOSE TO JOIN RED CARPET GREEN DRESS ETHICAL FASHION CAMPAIGN WEARING ATELIER SWAROVSKI ON THE RED CARPET OF HOLLYWOOD’S BIGGEST NIGHT

TALENT TO SHOWCASE ETHICAL LOOKS ON 89TH ACADEMY AWARDS ® RED CARPET

Emma Roberts (Hi-Res)

Los Angeles, CA (February 16, 2017) – The eco-friendly campaign Red Carpet Green Dress (RCGD) is pleased to announce that critically acclaimed actresses Emma Roberts and Priyanka Bose will be supporting the initiative this year. The actresses will wear exclusive pieces from Atelier Swarovski’s first fine jewelry collection, which will launch at the 89th Academy Awards ®, and will also be dressed in ethical gowns.

Founded by Suzy Amis Cameron – actress, environmental advocate, educator and wife of director James Cameron – Red Carpet Green Dress works with internationally acclaimed designers each year to dress stars in ethical eveningwear and jewelry for the Academy Awards®.

“It is so exciting to be partnering with Atelier Swarovski for our Red Carpet Green Dress campaign this year and have such strong women like Emma Roberts and Priyanka Bose stand behind us,” said Amis Cameron. “We have the scope for massive global impact and together can help spread the important message of sustainability. Furthermore, we aim to stir conversation and encourage those we reach to join the movement. It is wonderful to have the support of an organization, like Swarovski and women like Emma and Priyanka who hold such a prominent place in the fashion world, who share my vision to create more consciously, to positively impact the environment and make the world a better place for our children to grow up in. Together we truly can make a difference.” 

Bose is an internationally celebrated model/actress who plays “Kamla Munshi” in the feature film “LION” alongside Dev Patel, currently nominated for six Academy Awards, including “Best Motion Picture of the Year.”

Emma Roberts is an undeniable talent known for her diverse roles in films such as “Palo Alto,” “We’re the Millers,” and the upcoming “Billionaire Boys Club”. Roberts currently stars as ‘Chanel Oberlin’ in the Fox comedy-horror series “Scream Queens,” from the minds of “Glee” creators Ryan Murphy, Brad Flachuk and Ian Brennan.

Swarovski strives to create beautiful products using responsible methods that align with the wellbeing of people and the planet. Atelier Swarovski is a certified member of the Responsible Jewellery Council (RJC), an organization established by the jewelry industry to advance responsible social and environmental practices.

AS_Atelier_Swarovski_Logo_100k

Nadja Swarovski, Member of the Swarovski Executive Board, also commented: “We are delighted to partner with Red Carpet Green Dress for the 2017 Academy Awards-inspired initiative. The red carpet at the Oscars is an iconic moment in the fashion and cultural calendar, and as a company with a deep commitment to sustainability, we are very pleased to collaborate with Suzy and her team to help bring conscious luxury further into the spotlight.”  

Since its inception in 2009, Red Carpet Green Dress’ sustainable designs have been worn by countless stars at the Oscars including Naomie Harris, currently nominated for Best Actress in a Supporting Role for “Moonlight,” “Twilight” star Kellan Lutz, Jake McDorman (“American Sniper”), Missi Pyle (“Gone Girl”), Gina Rodriguez (“Jane the Virgin” and Sophie Turner (“Game of Thrones”). It is due to the aid of partners, such as Atelier Swarovski, and annual contests that financial security can be provided to MUSE School CA, an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures small class size, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.

In addition to Atelier Swarovski’s collaboration, Earth Friendly Products, maker of ECOS™ Laundry Detergent will also continue their support for the third year of the high profile campaign.

###

ABOUT ATELIER SWAROVSKI

Atelier Swarovski offers cutting edge jewelry, accessories and home décor items, which are the ultimate expression of Swarovski crystal. Pushing the boundaries of creativity, it collaborates with the finest talents in the world across fashion, jewelry, architecture and design. Atelier Swarovski presents seasonal jewelry and accessories collaborations twice a year during New York, London and Paris fashion weeks alongside its constantly evolving Core Collection. Atelier Swarovski Home, launched at Milan Design Week in April 2016, consists of functional and decorative objects for the home. Atelier Swarovski was founded by Nadja Swarovski in 2007 as a showcase for creativity, craftsmanship and the art of crystal cutting and crystal innovations. Past collaborators include Jean Paul Gaultier, Viktor&Rolf, Christopher Kane, Maison Margiela and Mary Katranzou for jewelry, and Zaha Hadid, Daniel Libeskind and Ron Arad for home décor.

Visit Official Swarvoski Website

A long-time supporter of the Red Carpet Green Dress campaign, family owned and operated since 1967, Earth Friendly Products is supporting the campaign once again this year; Earth Friendly Products is the maker of ECOS™ Laundry Detergent and over 200 other environmentally friendly cleaners that are safer for people, pets and the planet.

Screen Shot 2017-02-12 at 19.48.56

Designing Change

Red Carpet Green Dress is a sustainable fashion design campaign, raising awareness about the global impact of the fashion industry on people and the planet.

The short video ‘Designing Change’ follows Suzy Amis Cameron’s Red Carpet Green Dress campaign from its inception with the Avatar press run in 2009 through to the recent Oscars ceremony in 2016, which saw Sophie Turner and Lily Cole walk the carpet as ambassadors. The video highlights the sustainable fashion journey—the pitfalls, challenges and creative solutions—as talented teams create red carpet-worthy dresses each year for ambassadors, such as Naomie Harris, Gina Rodriguez and Missi Pyle, to grace the Academy Awards’ red carpet. With design teams, sponsors, partners, students and experts alike, including the iconic Dame Vivienne Westwood, Penny Walsh and the Royal School of Needlework, the video showcases a committed network of fashion partners. Narrated by Campaign Director Samata Pattinson.

Directed by Brandon Hickman 
Produced by Brandon Hickman, Suzy Amis Cameron and Samata Pattinson