Red Carpet Green Dress and LA-Based Brand Reformation Launch Capsule Collection of Dresses

Suzy Amis Cameron is proud to announce a collaboration between her eco-fashion campaign, Red Carpet Green Dress, and the sustainably-minded, LA-based brand Reformation.  The collection, titled No Red Carpet Needed, is comprised of six dresses loosely inspired by previous Oscar gowns from Red Carpet Green Dress and will be exhibited at the 2nd Annual Red Carpet Green Dress Pre-Oscar Celebration on Thursday, February 19th at Chateau Marmont in Los Angeles.

RCGDReformationSuzy Amis Cameron with campaign director, Samata Pattinson (left) and Kathleen Talbot from Reformation (right)

Reformation will donate 25% of No Red Carpet Needed sales to MUSE School CA, the same organization that benefits from all proceeds generated by Red Carpet Green Dress.  MUSE School CA is a non-profit educational organization that Amis Cameron co-founded with her sister, Rebecca Amis, in Calabasas, CA.

“Red Carpet Green Dress is honored for the opportunity to showcase our designs at the Academy Awards, the most important red carpet of the year”, explains Amis Cameron.  “My intention behind this is to highlight the importance of consuming more conscious fashion, and partnering with an incredible brand like Reformation creates a tangible way to continue pushing that message forward.”

Reformation’s design team, with input from Amis Cameron, aimed to create more wearable versions of the campaign’s red carpet gowns that would transition effortlessly from day to night with a focus on classic silhouettes that could easily remain in wardrobe rotation for years to come.  Each of the six styles – named for Suzy and past winners of Red Carpet Green Dress – range in pricing from $68 – $328 and will each be offered in two color ways including navy, burgundy, black, brown and light pink.

Suzy, Jillian, Samata, Val, Alice and Cali dresses were cut and sewn in Reformation’s factory in downtown Los Angeles using the most eco-friendly and pro-social practices available.  Employed in the designs were one knit, which was developed for Reformation at a mill in Los Angeles, and three variations of viscose, which were developed by sustainable partners of the brand in India and China.

View the entire collection here and shop Reformation online here!

Additional fabric details are as follows:

Eco Knit — is made with 88% Tencel and 12% spandex.  Tencel is made from biodegradable, renewable, sustainably harvested wood pulp. It’s manufactured in a closed-loop system, which means all excess materials get reused.  The fabric was dyed by dye house Bluesign – certified for reducing waste and toxicity – and finished locally in Los Angeles.

Viscose Crepe — is 100% Viscose.  It’s woven, dyed and finished in a Reformation sustainable partner mill in India, which has been audited by a third party to help them move past compliance and invest in their own sustainability programs. The mill is free of harmful substances such as heavy metals, dyes and formaldehydes.

Viscose Ghost — is 57% Lenzing Viscose and 43% rayon. This Viscose is manufactured by the Austrian company Lenzing, which sources trees from verified sustainably-managed forests and recycles any chemicals and waste products that result from the production process.  It is woven, dyed and finished in a sustainable partner mill in China which has also been audited by a third-party.  The mill is free of harmful substances such as heavy metals, dyes and formaldehydes.

Viscose GGT — is 100% Viscose.  It’s woven, dyed and finished in a Reformation sustainable partner mill in India, which has been audited by a third party to help them move past compliance and invest in their own sustainability programs. The yarns are OEKO-TEX & REACH certified, so they are free of harmful substances such as heavy metals, dyes and formaldehyde.

After founding Reformation in 2009, Yael Aflalo, a renegade in the world of sustainable fashion, has quickly proven that fast fashion, sustainability and local manufacturing can co-exist in a beautiful way.  The brand’s sewing factory, the first sustainable one in the U.S., is powered exclusively by renewable energy and utilizes three sources of fabrics: rescued deadstock fabrics, re-purposed vintage clothing, and eco-friendly materials.  It’s no surprise that an impressive celebrity following – which includes Taylor Swift, Karlie Kloss and Rihanna – has been drawn to Reformation’s effortlessly cool and chic silhouettes that celebrate the feminine figure.

The No Red Carpet Needed collection will be available in Reformation’s Los Angeles and New York City boutiques, as well as the online store at www.thereformation.com.

 

Suzy Amis Cameron’s collaboration with Reformation

Suzy Amis Cameron announced a collaboration between her eco-fashion campaign, Red Carpet Green Dress, and the sustainably-minded, LA-based brand Reformation today in Los Angeles. The collection, titled No Red Carpet Needed, is comprised of six dresses loosely inspired by previous Oscar gowns from Red Carpet Green Dress and will be exhibited at the 2nd Annual Red Carpet Green Dress Pre-Oscar Celebration on Thursday, February 19th at Chateau Marmont in Los Angeles.

Suzy Amis Cameron with campaign director, Samata Pattinson (left) and Kathleen Talbot from Reformation (right)

The gowns are named after previous Red Carpet Green Dress winners and team members – Suzy, Jillian, Samata, Val, Alice and Cali.a collaboration with Reformation, the uber-cool brand worn by the likes of Taylor Swift, Rihanna, Rosie Huntington-Whiteley and Karlie Kloss. Reformation will donate 25% of No Red Carpet Needed sales to MUSE School CA, the same organization that benefits from all proceeds generated by Red Carpet Green Dress. Read more