LOS ANGELES, CALIF. (March. 4, 2018) – Fashion icon Camila Alves McConaughey took a stand for sustainability this afternoon when she arrived at the 90th Academy Awards® in a classic Vivienne Westwood archival gown in support of Suzy Amis Cameron’s Red Carpet Green Dress (RCGD) ethical fashion campaign.
The Vivienne Westwood dress was an ivory silk faille moire asymmetric gown with tulle petticoat. This grande corset gown made from an archival silk that was originally created at the London Atelier as part of their A/W2014 Collection. Alves especially selected this unique design from the Westwood classic collections, encouraging the revitalization of archival gowns.
“In support of the Red Carpet Green Dress initiative, I’m proud to wear a gown from designer Vivienne Westwood, made from archival silk that is ethically and sustainably crafted. I’m continuing to find ways to do my part in bettering the world we live in. By encouraging the revitalization of archival gowns, I’m making the “old” new again and finding beauty that already exists,” shared Alves McConaughey.
To qualify as a RCGD eco-conscious garment, each piece must either be made from recycled, organic or repurposed materials, use handmade detailing or incorporate natural dye processing – always with a focus on minimal negative impact on the environment, and environmentally and socially responsible design.
Amis Cameron launched RCGD back in 2009, with the RCGD works with international designers to create sustainable eveningwear to showcase during the Academy Awards®. Also supporting the sustainable lifestyle are RCGD 2018 partners, TESLA and Absolut Elyx. Absolut Elyx is a company that is built on the principles of quality, integrity and true craftsmanship. Every copper purchase in the Elyx Boutique, allows the luxury vodka company to provide safe water to more than 100,000 people worldwide through the help of Water for People.
It is because of their help along with annual contests that financial security can be provided to MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif. with her sister Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures smaller class sizes, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.
For more information please visit: http://www.redcarpetgreendress.com.
ABOUT RED CARPET GREEN DRESS:
Red Carpet Green Dress is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its ninth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion. It challenges designers from around the world to think about fashion in an eco-friendly platform. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron founded with her sister Rebecca Amis in Calabasas, California.
ABOUT VIVIENNE WESTWOOD:
Vivienne Westwood began designing in 1971, and by the end of the 1970s, she was already considered a symbol of the British avant-garde. For Autumn/Winter 1981, Westwood showed her first catwalk presentation in London. In 1986, a radical change of direction moved Westwood away from street style and youth culture as she adopted more traditional Savile Row tailoring techniques. Since then, Westwood has received numerous accolades, continues to show in Paris and London, and is one of the most influential fashion designers in the world today. She uses the medium of her shows to talk about culture and politics, more specifically about the urgent need to act against climate change.