Red Carpet Green Dress Opens 2015 Oscars Design Competition To Kickoff This Year’s Campaign
Los Angeles, CA, December 15, 2014 – Today Suzy Amis Cameron, founder of Red Carpet
Green Dress, opens this year’s campaign by inviting designers to enter the competition for a
chance to see their design worn on the red carpet at the 87th Annual Academy Awards® on
Sunday, February 22, 2015.
“The opening of the competition is always exciting, because it’s incredible to see the
different ways these promising designers approach the project and express themselves
through design,” explains Amis Cameron. “I’m also happy to announce we’ll be continuing
with the menswear category that we introduced last year.”
Designers who wish to enter must submit a sketch of a red carpet gown or a tuxedo, along
with an explanation of how their design would be made sustainably. Two winners will be
chosen and paired with established designers who will mentor them through the creation of
their designs. Last year, Alice Elia, a fashion student at ESMOD-ISEM in Paris, was the victor of the
women’s category and was thrilled to watch actress Olga Kurylenko saunter down the red
carpet in her design. The men’s category was won by New Zealand-based designer
Jomnarn Dul whose design was based on a silhouette she had created for a collaboration
between H Brothers, one of New Zealand’s most iconic menswear brands, and
EKOCYCLE, a partnership between will.i.am and The Coca-Cola Company.
Kurylenko’s gown was made from 100% GOTS certified organic peace silk and 100%
GOTS certified organic silk. It was first hand-dyed with Sappanwood – a legume which
produces a reddish-colored dye and is sustainable due to its fast growth rate – then
overdyed with madder root to give it a deeper shade of red. Her shoes were a first time
collaboration between Red Carpet Green Dress and Beyond Skin, a UK-based ethical
footware and fashion label. The vegan, faux suede, metallic-trimmed shoes are made from
Dinamica, a durable material made in Italy from 100% recycled bottle tops.
Lutz’s tuxedo jacket was 45% certified silk and 55% rPET (from post-waste recycled
plastic bottles). His pants were made of hemp and plant-dyed with logwood. The
waistcoat was made of hemp and 100-year-old spitalfield silk (from French Huguenots
who begin silk trade in London), and was dyed with marigold flowers. The tuxedo was
made under the mentorship of Prophetik designer Jeff Garner.
Red Carpet Green Dress raises funds for MUSE School CA, the single beneficiary of the
campaign. MUSE School CA is a non-profit, educational organization in Calabasas,
California, dedicated to inspiring and preparing young people to live consciously with
themselves, one another, and the planet. The deadline for entries is Monday, January 5th
2015 and the entry fee is $30 – proceeds raised through the campaign go towards
sponsoring children to attend MUSE School CA and MUSE Global.
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About Red Carpet Green Dress:
Red Carpet Green Dress is an internationally recognized design competition that connects
the worlds of fashion and sustainability. The campaign, entering its sixth year, was
conceived by Suzy Amis Cameron during the press tour for husband James Cameron’s film
Avatar. It challenges designers from around the world to create a gown or tuxedo made
from sustainable materials with the winning designs worn on the red carpet at the Academy
Awards by a surprise Hollywood actress and actor. All proceeds from the contest go
towards sponsoring children to attend MUSE School CA.
Trotter Public Relations
Global Campaign Director