Red Carpet Green Dress launches

Red Carpet Green Dress Opens 2015 Oscars Design Competition To Kickoff This Year’s Campaign

 

Los Angeles, CA, December 15, 2014 – Today Suzy Amis Cameron, founder of Red Carpet

Green Dress, opens this year’s campaign by inviting designers to enter the competition for a

chance to see their design worn on the red carpet at the 87th Annual Academy Awards® on

Sunday, February 22, 2015.

 

“The opening of the competition is always exciting, because it’s incredible to see the

different ways these promising designers approach the project and express themselves

through design,” explains Amis Cameron. “I’m also happy to announce we’ll be continuing

with the menswear category that we introduced last year.”

 

Designers who wish to enter must submit a sketch of a red carpet gown or a tuxedo, along

with an explanation of how their design would be made sustainably. Two winners will be

chosen and paired with established designers who will mentor them through the creation of

their designs. Last year, Alice Elia, a fashion student at ESMOD-ISEM in Paris, was the victor of the

women’s category and was thrilled to watch actress Olga Kurylenko saunter down the red

carpet in her design. The men’s category was won by New Zealand-based designer

Jomnarn Dul whose design was based on a silhouette she had created for a collaboration

between H Brothers, one of New Zealand’s most iconic menswear brands, and

EKOCYCLE, a partnership between will.i.am and The Coca-Cola Company.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Kurylenko’s gown was made from 100% GOTS certified organic peace silk and 100%

GOTS certified organic silk. It was first hand-dyed with Sappanwood – a legume which

produces a reddish-colored dye and is sustainable due to its fast growth rate – then

overdyed with madder root to give it a deeper shade of red. Her shoes were a first time

collaboration between Red Carpet Green Dress and Beyond Skin, a UK-based ethical

footware and fashion label. The vegan, faux suede, metallic-trimmed shoes are made from

Dinamica, a durable material made in Italy from 100% recycled bottle tops.

Lutz’s tuxedo jacket was 45% certified silk and 55% rPET (from post-waste recycled

plastic bottles). His pants were made of hemp and plant-dyed with logwood. The

waistcoat was made of hemp and 100-year-old spitalfield silk (from French Huguenots

who begin silk trade in London), and was dyed with marigold flowers. The tuxedo was

made under the mentorship of Prophetik designer Jeff Garner.

 

Red Carpet Green Dress raises funds for MUSE School CA, the single beneficiary of the

campaign. MUSE School CA is a non-profit, educational organization in Calabasas,

California, dedicated to inspiring and preparing young people to live consciously with

themselves, one another, and the planet. The deadline for entries is Monday, January 5th

2015 and the entry fee is $30 – proceeds raised through the campaign go towards

sponsoring children to attend MUSE School CA and MUSE Global.

 

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About Red Carpet Green Dress:

 

Red Carpet Green Dress is an internationally recognized design competition that connects

the worlds of fashion and sustainability. The campaign, entering its sixth year, was

conceived by Suzy Amis Cameron during the press tour for husband James Cameron’s film

Avatar. It challenges designers from around the world to create a gown or tuxedo made

from sustainable materials with the winning designs worn on the red carpet at the Academy

Awards by a surprise Hollywood actress and actor. All proceeds from the contest go

towards sponsoring children to attend MUSE School CA.

 

Media Contact:

Jason Trotter

Trotter Public Relations

jason@trotterpr.com

 

Samata Pattinson

Global Campaign Director

samata@redcarpetgreendress.com

Red Carpet Green Dress

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It is nearly that time again. We can’t believe how quickly time has flown as we prepare for yet another year of Red Carpet Green Dress.The campaign will launch soon with menswear and womenswear categories so please stay tuned to all of our social media pages for that news – you can find links to those below. Meanwhile, take a moment and enjoy the very first Red Carpet Green Dress experience here with winner Jillian Granz.

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