Previse to launch Red Carpet SkinRescue Kit on 1st Feb 2014

As many already know, Red Carpet Green Dress was launched for a dual purpose. To highlight the importance of sustainable fashion, and to fundraise for MUSE Global and MUSE School Ca. Entrants are asked to pay $50 to submit a sketch with funds raised going towards the MUSE School CA. To help celebrate the fifth anniversary of Red Carpet Green Dress, founder Suzy Amis Cameron has teamed up with Previse SkinCare on the February 1st 2014 launch of the Red Carpet SkinRescue Kit, which can help your skin survive awards season, the winter weather or any other challenging scenario.

“I created Red Carpet Green Dress to raise funds for MUSE School CA and also to bring more attention to sustainability,” explains Amis Cameron. “With over 60% of the student body at MUSE on financial aid, it is hugely important that we have companies like Previse SkinCare who understand the importance of getting involved and lending a hand to this and the future generations of children.” MUSE School CA is a non-profit, educational organization in Malibu Canyon, CA, co-founded by Amis Cameron, which inspires and prepares young people to live consciously with themselves, one another and the planet.

Previse Care

Amis Cameron was drawn to Previse SkinCare’s ZeroSilicone™ recipes, which are free of harsh preservatives, skin clogging silicones, petroleum and synthetic oils. With a value of $169, the kit retails for $135, a 20% discount, with 10% of sales donated to MUSE School CA. Founder and CEO of Previse SkinCare, Sean Patrick Harrington adds, “Our hope is to raise $20,000 for the MUSE School CA once the kit becomes available on February 1st.”

Each kit contains the following Previse products:

Hydrobalm is a moisturizer that contains a blend of essential fatty acids that aid in repairing the skin’s lipid balance. The luxurious, whipped balm is wonderful for overnight repair and ideal for those that suffer from low levels of moisture content in their skin.

HydroMilk is the ideal replacement for pore-clogging, silicone and petroleum based lotions and creams. The light-weight botanical and hyaluronic recipe has potent antioxidant benefits, which makes HydroMilk perfect for frequent, everyday use. HydroMilk launches on February 1, 2014, as part of the Suzy Amis Cameron and Previse event.

Purify is a wash and cleanser replacement. The first of three steps in any Previse regimen, Purify helps gently remove dead skin cells, excess oil, and other contaminants from the skin’s surface. The marine based recipes help improve hydration and normalize the dermis, rather than dry, irritate or otherwise damage the skin like many cleansers and washes.

Jokipiin [jok-e-peen] is a sumptuous exfoliator Previse imports from Finland. The gorgeous textile is woven from 100% organic linen and 100% organic cotton. Previse patients and clients use their Jokipiin face polish cloth with Purify for a fresh, buffed and healthy dermis.

To kickoff the launch, a “Get Red Carpet Ready Contest” will provide one lucky winner and a guest with a once-in-a-lifetime, star-studded weekend in Los Angeles. The package, valued at $4500, includes roundtrip airfare for two to LA in February with hotel accommodations and two tickets to an exclusive Oscar red carpet event hosted by Suzy Amis Cameron on February 27, 2014. The Previse contest opens on February 1, 2014.

Contestants must enter at Previsecare.com where they are offered multiples entry options. At a minimum contestants must “Like” Previse Skincare and Red Carpet Green Dress on Facebook. Other entry options include Tweeting about the contest or pinning an image on Pinterest. All entries must be received by midnight on February 16th to be valid. One winner will be randomly drawn from all entrants and notified on February 17. For more information on ways to enter and contest details, please visit http://www.previsecare.com.

Vogue UK feature Suzy Amis Cameron

Vogue UK feature Suzy Amis Cameron

Suzy Amis Cameron is the mind behind Red Carpet Green Dress – the initiative she launched in 2009 to promote sustainable red carpet fashion – and now it looks like the author and campaigner will turn designer herself.

“I really want to find clothes that I can wear and am also at a place of desperation that is driving towards research and developing my own clothing line,” confesses Cameron who, until now, has worked more in an ambassadorial role herself, seeking out new design talent in the process. “When I founded Red Carpet Green Dress, my aim was to wear one sustainable gown to the Avatar premier and make an important statement.” And the way she did that was by inviting budding designers to create something for her. The project has come on leaps and bounds since then – Samata Angel, pictured with Cameron here, was the winner in 2011 and now heads up the campaign along with Cameron.

“We wanted to give the winning designer the opportunity to work with an established fashion house to deliver a gown that would hold its own on the red carpet at the Oscars. Vivienne Westwood was a dream to work with and had a huge interest in sourcing sustainable fabrics,” she recollects.

Up next year is the addition of a menswear element to the competition, as well as a series of auctions.

Full original article here.