FOUNDED BY SUZY AMIS CAMERON

RED CARPET GREEN DRESS

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News

Red Carpet Green Dress intern winner announced, click here.

London, 22nd July 2016 ­​| Red Carpet Green Dress announces the campaigns’ first internship prize winner.

 

Winner of Vivienne Westwood Internship – Talia Connolley

We have our winner! Congratulations to Talia Connolley from Rhode Island School of Design for securing the Red Carpet Green Dress internship with fashion house Vivienne Westwood in London. Thank you to ALL of our entrants for your patience in

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Designing Change

Red Carpet Green Dress is a sustainable fashion design campaign, raising awareness about the global impact of the fashion industry on people and the planet. The short video 'Designing Change' follows Suzy Amis Cameron's Red Carpet Green Dress campaign from

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Win an Internship at Vivienne Westwood – deadline extended 

This year’s student competition element to the campaign will be held on the Red Carpet Green Dress website in collaboration with Vivienne Westwood’s London ­based fashion house. Vivienne Westwood’s Head of Couture, Brigitte Stepputtis, will be choosing one winner

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HIGHLIGHTS – IN THE PRESS

For more press visit our NEWS section.

 

Enter Campaign

Stay tuned for Red Carpet Green Dress 2017; in the interim, Sign Up to be alerted when the new campaign goes live.

About Red Carpet Green Dress

Red Carpet Green Dress is a positive fashion campaign founded by Suzy Amis Cameron
fundraising for MUSE School CA

Suzy Amis Cameron and her husband James Cameron (Director of Titanic and Avatar) have long been involved in environmental causes, protecting the planet and its precious resources. Inspired by the global red carpet opportunity presented by James Cameron’s blockbuster hit ‘Avatar’  in 2009, Suzy Amis Cameron founded a unique and innovative dress design contest called ‘Red Carpet Green Dress’.

Now going into its eigth year, the positive fashion campaign sets the challenge for creatives and designers worldwide to create a Red Carpet worthy dress, and now tuxedo, environmentally and socially responsible fabrics – thus fulfilling the Green Dress criteria.

The winning designers are mentored by an established fashion brand, or an established brand creates a bespoke piece, to be worn on the red carpet at the Academy Awards® celebration by a Hollywood talent.

 

 “Each year we are excited to engage with more and more people around the world – from students looking for an opportunity for in-house learning, across to brands keen to work on an innovative and sustainable design for the Oscars red carpet.” 

 
 
 

Innovative Design

A global positive fashion campaign, working collaboratively with luxury brands to inspire change.

Fundraising

Educating the next generation, raising funds for non-profit organisation, MUSE School CA.

Sum of Parts

Luxury fashion delivers benefits to all stakeholders, including its producers and manufacturers.

Translating the facts

Turning the information into tangible, positive results. 

 

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“Sophie Turner’s Oscars Gown Is Green in More Ways Than 1”-PopSugar

Previous Winners

Through collaboration and knowledge sharing, we work with emerging and established designers, drawing attention to the importance of more positive practices in the fashion industry.

Through each winning design RCGD seeks to show a range of ways in which more positive practices can be incorporated though the creative and production process, demonstrating several practices which are both scalable and viable.

In 2010 Jillian Granz, a Michigan State University senior, won the competition with a dress made from peace silk. Granz used a no-waste pattern and reclaimed lining. Suzy Amis Cameron wore the winning design to the Oscars in 2010.

Samata Pattinson is a British born Ghanaian designer who won the competition in 2011. Pattinson sourced certified hemp and silk chiffon which was hand died with cranberry residue and embroidered with vintage beads from jewellery. Her design was worn by model Aine Rose Campbell.

In February 2012 at the 84th Annual Academy Awards actress Missi Pyle (The Artist) took to the carpet in a flowing blue gown made from organic silk and peace silk, hand-dyed with mineral dye and lined with recycled polyester from excess waste fabric. Venezuelan born, Miami-based designer Valentina Delfino’s gown was dyed in an OSHA (Occupational Safety and Health Administration) approved facility in Los Angeles by Edwina Pellikka. Designer Angelo Santos created Valentina’s gown.

Ghanaian-born Michael Badger was the 2013 winner whose stunning gold creation made People Magazine’s Best Dressed List. Badger holds a B.F.A. in fashion design from the Savannah College of Art and Design in Atlanta, Georgia. Inspired by a volcano and how lava flows, his golden gown was created from fabric which is an GOTS certified silk Crepe De Chine, dyed using seeds from chamomile and goldenrod by Penny Walsh, and incorporated vintage and recycled elements – including candy wrappers. Dame Vivienne Westwood brought the stunning gown to life.

Alice Elia, who is a student at ESMOD in Paris.Kurylenko’s gown is 100% GOTS certified organic peace silk and 100% GOTS certified organic silk, hand-dyed with Sappanwood and then over-dyed with madder root to achieve the resulting shade of red by Penny Walsh. Kurylenko wore a Red Carpet Green Dress special vegan shoe – a faux suede, metallic-trimmed heel (a collaboration between PETA and ethical U.K. based footwear label Beyond Skin).

Jomnarn Dul’s design was worn by Kellan Lutz, of “Twilight” fame. Lutz’s tuxedo jacket was 45% certified silk 8and 55% rPET (recycled plastic bottles), his tux trousers are hemp dyed with logwood and his waistcoat is made from hemp and 100-year-old Spitalfields silk that was dyed with marigold flowers. Established designer Jeff Garner, of Prophetik mentored Jomnarn in the creation of her tuxedo.

In 2015 Tingting Chen dressed actor Jake McDorman in a  tuxedo comprised of dead-stock 100% wool, lining made of dead-stock 100% GOTS certified organic peace silk, and trim of peace silk dyed with logwood.  McDorman wore a vegan shoe from Moo Shoes called The Innovator, a shirt by EKOCYCLE™ and hemp boxers.

Manon Gabard‘s gown for Emmy winner Gina Rodriguez was a dazzling vibrant blue made from 100% GOTS certified organic peace silk and dyed with low impact GOTS dye.  Her look was finished off with vintage Neil lane jewels, an Edie Parker clutch and shoes from Jimmy Choo.

Both Gabard and Chen are fashion students at ESMOD-ISEM in Paris.

In 2016, Red Carpet Green Dress changed the campaign format, introducing an internship with leading global fashion brand, Vivienne Westwood. Sophie Turner wore ethical brand Galvan for the campaign, whilst Vivienne Westwood constructed a gown made from recycled plastic bottle for Lily Cole. Find out more about the 2016 campaign here.

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The Design Criteria

Our hope is to draw attention to the importance of more positive practices in fashion.

What is positive fashion and why is it needed? Well, here are some facts…

– The world womenswear industry is passed $621 billion in value at the end of 2014.
– The amount of textiles in U.S. landfills has increased more than five-fold since 1950 while rubber and leather have tripled.
– Each year it is estimated that cotton producers use nearly 25% of the world’s insecticides and more than 10% of the world’s pesticides.
– The Environmental Protection Agency estimates that about 97% of post-consumer textile waste is recyclable.
– Consumers in the United Kingdom have an estimated £30 billion ($46.7 billion) worth of unworn clothes lingering in their closets.
– Millions of tons of unused fabric at mills go to waste each year when dyed the wrong color.

There is no one solution to these multitude of challenges, but we believe in undertaking a multi-pronged approach to make a lasting positive impact. Positive fashion means different things to different people. One thing that all agree on however, is that the emphasis needs to be on a growing design philosophy to create a system which can be supported, indefinitely, through environmental and social responsibility. Positive fashion is part of the larger trend in design, where a product is created and produced with consideration to the environmental and social impact it may have throughout its total life cycle.

Red Carpet Green Dress seeks to do this by reducing textile waste, pollution, water and energy consumption in a fully traceable and socially responsible supply chain.

There are many factors, such as the renewability and source of a fiber, the process of how a raw fiber is turned into a textile, the working conditions of the people producing the materials, and the material’s total carbon footprint. For the Red Carpet Green Dress campaign the winning design must be made from material which is both environmentally and socially responsible. The use of notions such as buttons, crystals, beads, sequin, etc. is allowed in the design of the garment. However, the focus should be on using recyclable, safe, natural, organic, sustainable notions, wherever possible, design that can be recycled at the end of the products life and whereby the components have been defined. All applicants’ notes which accompany their sketch submission should clearly highlight these particular items and what they are made of.

When used the general definition of the term organic be applied when the fabric used in a made in way that harvests it with little or minimal negative impact on environment, for example minimal use of harmful chemicals and pesticides or little waste of water. Example of commonly used organic or sustainable fabrics are  bamboo, silk, hemp or soy.

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MUSE School CA

Our goal is to highlight the importance of positive fashion, and to fundraise for MUSE Global and MUSE School Ca.

Red Carpet Green Dress was launched for a dual purpose. To highlight the importance of positive fashion, and to fundraise for MUSE School CA. Inspiring and preparing young people to live consciously with themselves one another and the planet, the school was founded by Suzy Amis Cameron and her sister Rebecca Amis. Find out more about the MUSE School CA please click here.

A non-profit, educational organization in  Calabasas, California, is dedicated to empowering children to realize the full potential of their lives through academic excellence, personal responsibility, compassionate relations, global consciousness and environmental awareness. Bodies are nurtured with fresh organic foods and an honor for all living things, including the planet, is cultivated daily. The MUSE School CA Scholarship Fund enables us to provide financial aid to over 60% of our families.

With your help:

$100 feeds the hawk, owl and falcon per week that provide rodent management in an ecologically sensitive way on the MUSE grounds.

$200 buys one raised bed with soil and seeds to grow organic vegetables for the students’ lunches.



 
 

“With over 60% of the students at MUSE on financial aid, continuous fundraising is a necessity and therefore we rely on partnerships and donations.”

– Rebecca Amis, MUSE School co-founder

 

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MEDIA

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About Our Founder

Our hope is to draw attention to the importance of more positive practices in fashion.

DSC05722_ppSuzy Amis Cameron is an educational and environmental activist whose passion to “inspire and prepare young people to live consciously with themselves, one another and the planet” led her to found MUSE School CA with her sister, Rebecca Amis, in 2006. MUSE is a non-profit, educational organization in Malibu Canyon, California, that is dedicated to empowering children to realize their full potential through academic excellence, personal responsibility, compassionate relations, global consciousness and environmental awareness.  Global MUSE is a network of sister schools that are modeled after the same principles and provide children on every continent with access to education.

In 2009, Suzy founded Red Carpet Green Dress, an internationally recognized positive fashion design campaign, challenging designers from around the world to create a gown made entirely of materials made with consideration for social and environmental factors. The winning design is worn on the red carpet at the Academy Awards by a surprise Hollywood actress. The competition raises funds for scholarships to non-profit organisations MUSE School CA and Global MUSE.

Suzy resides in Malibu, California, with her husband, James Cameron, and their five children.

 
 

“Over the past few years, Red Carpet Green Dress has become an internationally recognized positive fashion campaign which continues to honour both environmental consciousness and social responsibility.”

– Suzy Amis Cameron

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“The color is thanks to a dying process that used goldenrod and chamomile the byproducts of which since they contained no chemical pollutants went straight to the compost heap.”-Los Angeles Times

Our People

Suzy Amis Cameron

Suzy Amis Cameron

CEO & Co-Founder of MUSE School CA
Samata Pattinson

Samata Pattinson

Campaign Director
Rebecca Amis

Rebecca Amis

Co-Founder of MUSE School CA
Jeff King

Jeff King

Head of MUSE School CA
Brandon Hickman

Brandon Hickman

Digital Media Director
Marissa Amarante

Marissa Amarante

Executive Assistant to Samata Pattinson
Suzy Amis Cameron

Suzy Amis Cameron

CEO & Co-Founder of MUSE School CA
Samata Pattinson

Samata Pattinson

Campaign Director
Rebecca Amis

Rebecca Amis

Co-Founder of MUSE School CA
Jeff King

Jeff King

Head of MUSE School CA
Brandon Hickman

Brandon Hickman

Digital Media Director
Marissa Amarante

Marissa Amarante

Executive Assistant to Samata Pattinson

Sponsors

 

 

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CONTACT RED CARPET GREEN DRESS

Send us correspondence via our contact form below to reach Red Carpet Green Dress at our London or California base.

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